![]() ![]() This makes this research interesting, considering that most food entrepreneurs in Indonesia, especially in Surabaya, are old players with old fashion ways of business. However, since the pandemic occurred and mobility restrictions were imposed, many food entrepreneurs have started to find it difficult to sell their food and inevitably must join mobile food services to survive. They believe consumers are willing to make sacrifices to consume their food. ![]() This is because many food entrepreneurs believe in the competitive advantage that their restaurants have, especially in terms of taste. Before the pandemic occurred, many food entrepreneurs in Indonesia were not interested in joining mobile food services. Despite the significant increase of digital technologies, many SMEs still struggle in technology adoption, especially smaller SMEs, which have less than 10 employees, including in Indonesia. In 2020, due to the global pandemic, the digital transformation roadmap is forced to take a big leap to adapt to a new way of life. ![]()
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